Is YouTube really about you? Are we the ones dictating what messages are being sent out? In the last few decades the media system was the one telling us what to watch. They were interpreting the meanings of the events that occurred around us and then feeding those meanings to us. Now with open platforms [...]
Archive for the ‘Reflections’ Category
Corporate Hands in Your Pocket
Posted in Corporate Media System on July 29, 2009 | Leave a Comment »
Claim to Fame
Posted in Amateurs Turned Famous on July 27, 2009 | Leave a Comment »
The grass is always greener on the other side they say. A 2008 Wired article stated: Get Internet Famous! (Even if You’re Nobody) – Jason Tanz What the quote and the cover page of the magazine are suggesting is that YouTube can turn anyone into a celebrity. Many people are trying to use YouTube to [...]
Music is still Music
Posted in Music Videos on July 25, 2009 | Leave a Comment »
YouTube has adopted a new role. Most likely one that the creators of YouTube never dreamed of it becoming. More and more users are using YouTube as a music player. Music videos are appearing all over YouTube. From Tim McGraw to 90′s Backstreet Boys to Lady Gaga, YouTube is a host for all these music [...]
How To Change Society
Posted in "How To ..." on July 24, 2009 | Leave a Comment »
How to dance like Justin Timberlake. How to do your make-up like Rihanna. How to do your hair like Beyonce. These are all videos you’d see in the How-To section of YouTube. This category is completely devoted to helping the general public teach one another simple do-it-yourself projects. But when looking through this section of [...]
Your Big Break
Posted in Reflections, YouTube Contests on July 23, 2009 | Leave a Comment »
Contests on YouTube have turned into a new way for corporations to advertise their products. This advertising technique works by challenging people to use their products in a video advertisement and to submit it to them through YouTube. The company then compares and contrasts the submitted videos and they pick their favourite ones. From their [...]
Product Placement on YouTube
Posted in Product Placement on July 21, 2009 | Leave a Comment »
I just read a recent article by John Lister, a journalist for an online source for technology news. The article was about YouTube’s recent warning over the use of product placements in user videos. YouTube is aware of the increasing phenomenon whereby companies are paying amateur video producers that are gaining popularity on YouTube to [...]
Save the Children
Posted in Targetting Children on July 19, 2009 | Leave a Comment »
So I’m currently sitting in Wendy’s and I overheard some kids talking to their parents about this new movie they wanted to see because of a trailer they saw on YouTube. Made me think about how YouTube videos are also targeting children because these children are bombarded with all this advertisement but they don’t have [...]
Sex is Not a Contemporary Invention
Posted in Sex Sells on July 17, 2009 | 1 Comment »
Advertising techniques throughout the centuries have remained relatively static. Major themes such as messages of power and liberation, objectifying women, gender roles, and themes of relationships and sex have all been used by organizations to captivate mass audiences since the mid-1800s. Due to human nature and psychology, these techniques have proven to be effective and [...]
Evolution of the YouTube Revolution
Posted in History of YouTube, tagged Corporations, Evolution on July 15, 2009 | Leave a Comment »
It is funny how things change, sometimes for the better, sometimes for the worse. YouTube is no different. What started out as a place that thrived upon user generated material and a place where communities could come together and share talents, interests and ideas is now a playground for big corporations. YouTube has created a [...]
Censorship
Posted in Censorship on July 14, 2009 | Leave a Comment »
I wanted to just start off by welcoming everyone to our blog! Come back for more updates as we continue our research throughout the semester for our class CMN 2173, Advertising and Society. The first topic I was looking into was brought up by Dr. Strangelove during his lectures. He was discussing censorship and how [...]
