This YouTube channel is notably known for showing how to make fun little gadgets, not paid-for advertisements. It’s pretty obvious this entire video is centered around the Colgate Wisp. The subliminal message here is that you cannot create this gadget without purchasing the Wisp. It is not just this video, some of his other inventions are centered around the Wisp.
More and more of this is being seen on YouTube. Companies have taken notice to YouTube’s popularity and the large audience it holds. Companies, such as Colgate have paid some of these video creators to help endorse their products in an unofficial manner. These YouTube celebrities hold some power, because they have created a bond with their viewers. Viewers don’t view these YouTube celebrities on another plateau as they do Hollywood celebrities or big corporations. They look at them as their own, and in this way they can easily create a closer bond. I suppose these amateur film makers are viewed as “selling out”, but if you were offered the right amount, wouldn’t you?
