When I got to the end of the video, I then realized that the roles were reversed based on my previous theory. Instead of Apple using amateurs to promote their products, this small computer based store is using Apple to promote their store. I guess in a sense this advertisement benefits both companies because the Apple brand name will attract a large audience to watch the video and all these viewers will be exposed to the advertisement for Tekserve. On the other hand, Apple has not argued against using their products in the video because they know that amateur viral videos such as this one will help them to promote their product, creating a win-win situation.
Even small companies like this Tekserve store are taking advantage of the power of YouTube. This video hit over 400,000 views on YouTube, but is also featured on other web-based video sharing networks generating more views there. The video also hit online media websites such as The Consumerist. YouTube not only turns regular people into celebrities, but it can also turn small companies into cyber celebrities.
