So to answer my original question, this game is not due to be released until late November 2009, so how in the world did this person get a hold of something so exclusive? Usually game developers put high security on their recent games, ensuring that they don’t get into the public’s hands before they are supposed to. That one little tidbit makes me assume this video was produced by the game developers: EA. Why would EA spend their valuable time and resources producing this little clip of their product? The only answer I can think of (and probably the correct answer) is to generate attention and awareness for the game. This video does a good job of highlighting all the details. Not much about the game, but about the collector’s package that can be purchased. It does a good job of slowly showing all the items available in the box and the person does a good job of “selling” the product.
Like it or not, most of these unboxing videos have a main purpose: to get you to buy their product! They do so in a very casual way, showing the “average” fan opening the game for the first time, and telling the audience “you too can have this feeling of enjoyment and ownership IF you go out and buy our product”. It is a very sneaky and subliminal tactic indeed, but if it works, it works. Now I don’t know about you, but I think I’m going to save my money for some sweet night vision goggles.
