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Archive for July, 2009

A subtle yet, ingenious innovation. I’m not talking about the quick-draw gadget. I am talking about how this video is most likely paid for by Colgate. This YouTube channel is notably known for showing how to make fun little gadgets, not paid-for advertisements. It’s pretty obvious this entire video is centered around the Colgate Wisp. [...]

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YouTube is notoriously known for finding fuzzy, cute, cuddly, innocent, charming, adorable, heart warming commercials?

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$60,000. That seems like a pretty high budget for a small fifteen second amateur YouTube clip. Take a look at this video. From the title, I thought it was going to be a video with a lot of product placements which would advertise Apple. I thought, maybe it was Apple that paid these individuals on [...]

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Marketing. Most of the YouTube and media community have heard of her name. Most have heard her voice. Most have seen her unique style. But few have seen the show. Susan Boyle was a contestant on the British talent show, Britain’s Got Talent. The show scours across Great Britain searching for ordinary people with extraordinary [...]

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Is YouTube really about you? Are we the ones dictating what messages are being sent out? In the last few decades the media system was the one telling us what to watch. They were interpreting the meanings of the events that occurred around us and then feeding those meanings to us. Now with open platforms [...]

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The grass is always greener on the other side they say. A 2008 Wired article stated: Get Internet Famous! (Even if You’re Nobody) – Jason Tanz What the quote and the cover page of the magazine are suggesting is that YouTube can turn anyone into a celebrity. Many people are trying to use YouTube to [...]

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YouTube has adopted a new role. Most likely one that the creators of YouTube never dreamed of it becoming. More and more users are using YouTube as a music player. Music videos are appearing all over YouTube. From Tim McGraw to 90′s Backstreet Boys to Lady Gaga, YouTube is a host for all these music [...]

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How to dance like Justin Timberlake. How to do your make-up like Rihanna. How to do your hair like Beyonce. These are all videos you’d see in the How-To section of YouTube. This category is completely devoted to helping the general public teach one another simple do-it-yourself projects. But when looking through this section of [...]

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Contests on YouTube have turned into a new way for corporations to advertise their products. This advertising technique works by challenging people to use their products in a video advertisement and to submit it to them through YouTube. The company then compares and contrasts the submitted videos and they pick their favourite ones. From their [...]

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Is this video paid for or just a really lucky individual sharing his happy experiences? These “unboxing” videos are very common within the YouTube community, mostly among electronic devices. Popular unboxing videos have included gadgets such as the new iPods, cellphones and new gaming consoles. A very recent one that caught my attention was this [...]

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